ETF Launch Kit

Is Your ETF Strategy Built to Scale or Just Built to Launch?

Over 1,000 ETFs launched in 2025. 146 were closed. The average lifespan of a liquidated ETF has fallen to just 1.75 years. The market isn’t short of new products. It’s short of products built to last.

Most ETF failures aren’t caused by poor investment ideas. They’re caused by misalignment, between structure, capital markets, and distribution, that sets in long before launch day. 

The Severus ETF Incubator Launch Kit is a practical guide to getting it right from the start.

Inside you’ll find:

• The four routes to market – white-label, independent, partnership and conversion – and how to choose the right one for your firm
• Why capital markets are the hidden driver of ETF success and what happens when they’re underestimated
• The six-stage ETF launch journey, from strategy validation through to distribution and growth
• The five pre-launch considerations that separate successful issuers from those who revisit core decisions mid-process
• A practical ETF launch readiness checklist across strategy, structure, capital markets, and distribution

Whether you are a first-time issuer, an incumbent manager expanding into ETFs, or a private markets firm exploring scalable distribution structures, this guide sets out what you need to know before you commit.

Download the ETF Launch Kit to start building an ETF that wins distribution, not just approval.